Colors evoke emotions, and in logo design they are a powerful tool. I always carefully consider the colors I use in a logo, understanding the psychological impact they will have on the audience. For example, blue often conveys trust and professionalism, which is why it is popular in the tech and finance industries. Red, on the other hand, is bold and energetic, making it a great choice for brands that want to stand out. I never choose colors at random; every shade has a purpose. By leveraging color psychology, I can create logos that resonate with the audience on a deeper level and reinforce the brand’s message.