Social media advertising is a powerful tool for brands. For designers, we have a key role in making these ads work well and end in results. Designing with intention and understanding how each platform operates is key here. Whether you're working on Instagram, Facebook, or LinkedIn, the challenge is to create ads that not only grab attention but also drive action through calls to action. Get audiences motivated to do something; to interact above the level of “liking.”
On Instagram, visuals are the main attraction. Ads here need to be bold and eye-catching because users are constantly scrolling through content. I focus on making images or videos that stand out by using color contrasts, strong fonts, and clear messaging. Remember, Instagram is a mobile-first platform, so designs should be optimized for smaller screens. Facebook ads allow for even more storytelling than Instagram. They can be more detailed with a mix of visuals and text. The focus here is to keep it engaging and relevant to the target audience, especially if you are using a good amount of content in the designs. LinkedIn ads require a more business-forward tone of voice. Design visuals that are polished but still interesting enough to catch the eye of professionals scrolling through their feed. Understanding these very important details helps create effective ads that get users to become a part of the brand’s story.