Creating graphics for Instagram and Facebook can seem a bit overwhelming when getting started in the game, but it’s easier with practice and consistency. You’ll get the hang of it before you know it. These platforms are all about visuals, so making eye-catching designs is key. One of the first things I recommend is to keep your graphics simple and clean, although some posts and brands require more elements than not. In general, busy designs can be hard to read and might not grab attention as quickly as something more straightforward. Start by using a bold, readable font and maintain a consistent color palette that adheres to brand standards.
Some tips and tricks:
Always design with the platform's dimensions in mind. Instagram requires square images (1080x1080 pixels), while Facebook uses horizontal layouts (1200x630 pixels). If you’re creating a story, remember that vertical images (1080x1920 pixels) are your best friend. Another thing to keep in mind is to leave some space around the edges of your graphic—this is especially important for Instagram Stories where text can bleed off if it’s too close to the sides. This can look tacky and unprofessional unless it’s an intentional part of the brand’s visuals. Lastly, don’t be afraid to experiment with all of the tools available to you in Adobe Creative Suite. There’s so many new techniques and tools as they update their software, and YouTube, Instagram, and TikTok are great to find new design techniques to try.