make a splash in your branding creations
When it comes to branding design, color is a very powerful tool. It’s amazing how the right color palette can drive human emotion, tell a story, and create a memorable identity for a brand. Think about how purple relates to luxury, creativity, and spirituality or how yellow can be linked to energy, happiness, and warmth. In my experience, working with clients on their branding often starts with understanding the feelings and messages they want to convey. Whether it’s a bold, vibrant scheme for a logistics company or soft, earthy tones for an acupuncture business, the colors you choose will play a huge role in how people connect with the brand. If you’re fresh on the scene to graphic design, don’t focus on getting things perfect. It’s all about trying this and that to get a feel for things. Experiment with different combinations, and pay attention to how they make you feel. You can even ask others how they experience your creation. What I’ve experienced is that the smaller the group in which you share your designs, the better. Especially in the beginning stages. There’s no need to cause more “static” in the initial design phase by getting bombarded with so many thoughts and opinions of others. I like to get ideas pretty solidified, and that makes for a much more efficient and effective editing phase of the process. With time, you’ll develop an eye for choosing colors that really make your branding designs shine.