When it comes to logos, I believe that less is more with showing logo designs. I sketch out many ideas in pencil and pick my favorite ones (usually 4-5) prior to getting on my computer. It is there that I narrow down my concepts to a total of 3. Sending 3 options helps me to spend an efficient amount of time on refining my concepts and providing clients with well thought out & intentional pieces to choose from.
My approach has also helped in limiting the amount of “Frankensteining” that may happen; the client taking bits & pieces from multiple designs to create an entirely new logo.
Questions I ask myself before sending designs to clients:
What are my most thought out ideas/designs?
Do I showcase my favorite option first or last? (I like to place it last, as it’s the final thing that’s left in their mind)
Have I provided them with an at least one option that is the direction in what they vocalized they’re looking for?
Am I proud of what i’ve created?