Creating advanced visuals for Instagram, Facebook, and LinkedIn is all about understanding what works best on each platform and how to make your designs stand out. As designers, we know that while looks are important, the way people engage with our content is just as critical.
For Instagram
This is your creative playground. You can be more fun, playful, casual, and nonchalant here. It’s where bold, high-impact visuals really shine. I like to mix in bold designs amongst very impactful posts that focus on imagery and video. It creates contrast and gives a huge opportunity in creating a cohesive feed that’s diverse and on brand. Video is also huge on Instagram, so short clips or animated graphics can really boost your visibility and SEO. Experiment and have fun in the Instagram world. You can always research away and find other brands that have inspiring feeds and posts to help influence your creativity.
for Facebook
Think about storytelling. When I design for Facebook, I often use a combination of images and text overlays to create a journey that pulls people in. Carousels work great here too because each image can tell a piece of the story and drives the viewers to follow through to the end, which means increased engagement. Don’t forget that Facebook has some cool features like 360-degree photos and videos that can make your content more immersive.
FOr LinkedIn
Keep things professional but still eye-catching. Infographics are super effective, especially when they’re clean and data-driven. Showing the public facts is pretty powerful. The trick is to balance professionalism with creativity. I like to use a very limited color palette. For instance, using one of the brands primary colors and just one accent/secondary color. Video also has importance on LinkedIn, so creating short, informative clips can deliver your message in a way that grabs attention.
Tips and tricks
On Instagram, think about how colors and striking photographs can evoke the right emotions. On Facebook, try testing different visuals to see what your audience likes best: photos, flat graphics, short videos, infographics, etc. For LinkedIn, using subtle motion graphics can add life to your designs without going overboard. Images also work just as well on this platform.
Mastering advanced visuals for these platforms is about understanding their unique vibes and pushing your creative boundaries while still connecting with your audience.