Colors bring another element of personality to any design. Just like with fonts, colors provide a mood, personality, voice, and an overall experience for the viewer. Creating a color palette is combining different colors in an appealing & enticing manner to enhance the tone you want to relay.
WAYS TO NARROW DOWN A GREAT COLOR PALETTE:
• Educate yourself on what colors symbolize
• Research similar/competitor brands
• Think about the mood you want to create
• Play around & have fun trying new things