Flat, outlined, smooth, crisp, clean, three-dimensional…icons are in our everyday lives.
icon [ahy-kon]
1. a picture, image, or other representation.
2. a sign or representation that stands for its object by virtue of a resemblance or analogy to it.
Icon creation brings an extension of your brands’ message and “voice.” Always take into account the mood & personality that you’re trying to convey when beginning your journey. Remember, icons are at their best when they can be quickly identified.
WHAT TO TAKE INTO ACCOUNT:
• Clarity - communicate the concept quickly
• Alignment - create balance & align the elements
• Readability - be sure it’s not hyper-detailed and easy for the eye to decipher
• Concision - if using descriptive copy, express your idea in just a few words
• Personality - ensure there’s uniqueness and relay a mood