The Golden Ratio:
Also known as the Golden Section, the Golden Mean or the Divine Proportion, is derived from the Fibonacci Sequence in which each number is the sum of the two numbers before it…Seems a bit overwhelming with this sort of math, but don’t worry.
You start with a rectangle that fits the parameters of the Fibonacci Sequence and then continuously draw squares within that rectangular sequence. This can go on into infinity. Remember thats there’s magic in number 1.618.
WHAT’S THIS GOT TO DO WITH DESIGN?:
Creates harmony & proportion that our minds are subconsciously attracted to.
Helps to build hierarchy with your typography.
Aids in the creation of impactful & eye-catching logos.
Develops inspiring layouts for editorial, web, and other printed materials.