Designing a logo is a journey. It starts with understanding the client’s vision, figuring out what they want (or giving them what they never knew they always needed), and the brand’s values. I like to begin by gathering as much information as possible through discussions and research. I also like to send each client a logo survey that asks some more in-depth questions, which helps them understand that this is also a collaboration and I’m taking into account their needs. I like to sprinkle in a few fun questions in the survey like, “If your logo had a superpower, what would it be.” Once I have a solid foundation, I move into brainstorming and sketching out ideas with pencil and paper. This is where creativity flows out of me, and I explore different styles and concepts. After refining the sketches, I bring the designs into digital form, tweaking and adjusting until everything feels just right. The final step is presenting the options to the client, getting their feedback, and making any necessary revisions. I like to limit the amount of revisions a client gets so that they are super intentional with the feedback they provide, and it streamlines the process of the project. It is a collaborative process, but the end goal is always the same: a logo that perfectly captures the brand.