Every single font is designed & built to exude very specific moods and personality traits. They influence the way your audience perceives your brand.
There are very subtle & approachable ones (check out Verlag and Pluto Sans), classic & elegant ones (check out Bodoni and Didot), bold & aggressive ones (check out Hanley Block Display and Acropolis HTF), and many more. Your choice of font(s) are directly related to and a part of your brand; it’s another added accent to the “voice” of your company. How do you want your business to be portrayed? You have a plethora of choices and so much to play with to make your message explode in the marketplace